Case Study
Hamburger Hochbahn

We move Hamburg through innovative onboarding

For over 100 years, Hamburger HOCHBAHN has shaped the cityscape as a leading transport company. But it has never been just about moving passengers from one place to another – it has always been about driving innovation forward.

This is exactly what new employees at Hamburger HOCHBAHN should experience from the start. One way this is achieved is through an online onboarding training programme made available to all new team members.

Challenge: Pick up the target group

The learning content needs to be relevant for all employees across all departments. Not an easy task? It requires careful input and close collaboration with every part of the organisation. The result: a detailed and engaging onboarding experience.

Challenge: Make key messages

One of the company’s key strategic goals is to drastically reduce CO₂ emissions by 2030. This means introducing innovative drive systems as well as additional services like car sharing. Sounds like a lot? By addressing the topic in a targeted way, it becomes a cohesive story. The result: a focused onboarding experience.

Challenge: Create tension

The goal is to make the training engaging and interactive – but how? A storytelling approach, featuring a range of characters, showcases the diversity of Hamburger HOCHBAHN while sharing compelling stories. In addition, learners can collect points (in this case, passengers) through gamification elements. The result: an entertaining onboarding experience.

Have a look at the Onboading of the future

Through a range of characters, learners gain valuable insights into operational processes and are guided through the online training in a targeted and personal way.

Gamification elements help keep learners motivated, turning the training into a playful yet purposeful challenge.

A variety of media – including interviews, videos and interactive click elements – adds variety while still delivering all the essential knowledge.

Learning content isn’t everything – an appealing visual design is just as important to ensure a compelling learning experience.

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